New Home For AlfaRomeo

Singapore - Alfa Romeo celebrated the opening of their newest showroom located at 11 Leng Kee Road, in the heart of Singapore’s automotive district. Renovated to reflect the passion and spirit of motoring that is at the heart of the Alfa brand, the showroom will play host to some of the industry’s most beautiful cars in addition to a very select range of Alfa Romeo merchandise and collectibles.

This is the first time in the marque’s history that they have had such a prime location, so it is expected that traffic at the showroom and interest in the brand will increase dramatically. Along with this dramatic increase in accessibility for car shoppers comes a range of activities aimed at exposing the brand to people that may never have experience the Alfa passion, or may have outdated perceptions of the brand.
To experience the true spirit of motoring with a test drive of Alfa Romeo do head on down to 11 Leng Kee road, a series of events and promotions are also arranged for the next month to woo and entice buyers.

Nissan Fairlady Z 40th Annivasary Edition Announced for Japan

Japan- Nissan Motor Co., Ltd. announced the release of the new Fairlady Z Roadster, which goes on sale at Nissan dealers nationwide. In addition, the Fairlady Z Coupe receives minor new model enhancements and a new "Fairlady Z 40th Anniversary" model, which marks the first four decades of the popular Nissan sports car, joins the lineup.

Fairlady Z Roadster - Based on the latest generation Fairlady Z Coupe, the all-new Fairlady Z Roadster is a twoseat convertible with a fully , automatic power-operated, soft top. Along with providing the exhilaration of open-air driving, Fairlady Z Roadster offers high performance, dynamic design and excellent value.

C-NERGY: World's Biggest CNG Station

The CNG-car industry looks set to get a huge boost with the opening of the world's biggest compressed natural gas (CNG) refuelling station in Singapore on the 9th September 2009 with a few more such outlets in the pipeline.

Built at a cost of S$60-million, the 7,066 sq m C-nergy station in Toh Tuck boasts 46 pumps and can serve up to 20,000 vehicles daily. The station already started operating a month ago; and it’s already serving 1,500 vehicles daily.

At its official opening, C-nergy's operator, Union Energy Corporation, announced that it will open four more stations by 2012, possibly in Woodlands, Changi and Toa Payoh.

Another CNG retailer, Smart Energy, which runs two stations in Mandai and Serangoon North, is in talks to open its third station in the eastern part of Singapore by the end of this year. That station will have two pumps and serve up to 1,000 vehicles daily.

With these additions, the number of CNG stations here will double from five to 10 by 2012.

Science of F1 Exhibition 2009 comes to Singapore Science Centre

Through the years, the thrill of the Formula One™ race has captivated million of audiences around the World. Yet, behind the intense competition of man vs man; machine vs machine, lies a whole world of the latest, cutting edge technology and precise science that is essential to bring this spectacle to life. The Exhibition aims at bringing the visitors behind the scene, to peek into this incredible world.
This year’s F1 Exhibition will be exploring 3 areas involved in the motorsport:

1. The Science & Engineering around an F1 Car,
2. The driver behind the wheel, and
3. The Singapore Grand Prix captured behind a camera lens.

The Science & Engineering, or ‘hardware’ aspects, will revolve around the display of an authentic BMW Sauber F1 Car. Visitors will have the chance to explore the various elements that make up the car (which is made up of nearly 80,000 components) and appreciate the high level of expertise involved in building such a car.

The exhibition this year will mostly focus on the man behind the wheel of the F1 car that shoots around the track at top speeds of nearly 300kph. The exhibits will give the visitors an idea of the skills and vigorous trainings that an F1 driver has to endure to remain at the highest level of the competition. The visitors’ reflex, concentration level, stamina, muscle strength and body flexibility will be put to test for them to appreciate the level of hard work that every F1 driver puts into his training.

Lastly, a series of photographs on the inaugural Singapore Grand Prix by Darren Heath, who is an official F1 photographer, will be put on display within the exhibition. Visitors will be able to appreciate the artistic eye and skills that are required to freeze and capture the fast pace actions that go on around an F1 track.

The Science of F1 exhibition will be on display from 1 September 2009 until 1 November 2009 at Science Centre Singapore. Tickets are priced at $6 for adults and $3 for children between the ages of 3 and 12 years. The Science of F1 exhibition is part of the general admission fee to the Science Centre.

Mobil 1 lubricants and fuels to power Brawn GPGP and Force India

ExxonMobil, the world’s largest publicly traded international oil and gas company, can today confirm that its fuel and Mobil 1 lubricants will be supplied to Brawn GP and Force India from the start of the 2009 FIA Formula One season, in addition to the long-standing technical partnership with Vodafone McLaren Mercedes.

Ross Brawn, Team Principal of Brawn GP said: “As a new team in Formula One we are delighted to have secured the support, experience and technical know-how of ExxonMobil through Vodafone McLaren Mercedes. ExxonMobil’s long-running association with Mercedes-Benz will provide us with a technical platform that we can really build upon and demonstrate early success this season.”

Dr Vijay Mallya, Team Principal of Force India commented: “ExxonMobil represents the pinnacle of engine lubrication with Mobil 1 technology and fuels development, so we are delighted to have secured their support through our agreement through Vadoafone McLaren Mercedes.
With Mercedes-Benz support and the FO 108W engine for the 2009 season, this complete package to include ExxonMobil trackside support will power us toward the front of the grid.”

The news builds on Mobil 1’s 31 year involvement with Formula One, which has been used to develop new Mobil 1 products, innovations and understanding in order to deliver optimum performance and excellent protection at the pinnacle of motorsport, and then transfer this technology from the track to the road.

Harry Shablom, Global Motorsport Manager, ExxonMobil commented: “We are delighted to have broadened our Formula One involvement and to support Brawn GP and Force India continuing in Formula One. This support to Brawn GP and Force India enhances

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SHELL FUEL EFFICIENCY - Every Drop Counts

Shell today unveiled its year-long drive to help Singapore motorists Get the Most out of Every Drop of fuel. This is an initiative that will cover all its retail activities and promotions for 2009, and comes on the back of Shell’s latest findings from a global market research1 on what drivers are thinking, feeling and doing about fuel efficiency.

A market research study titled ‘An investigation into what drivers in 6 countries are thinking, feeling and doing about fuel efficiency’ carried out by international research firm, StrategyOne, the research division of Edelman, communications consultancy for Shell Retail, based on 301 interviews conducted among Singapore drivers in January 2009 (other participating countries are the Netherlands, Germany, Hong Kong, Malaysia and the Philippines).

The research, which drew indicative comparisons with a 2007 investigation into drivers’ attitudes and behaviour towards fuel efficiency, revealed that motorists in Singapore are now more willing to modify their driving habits to save fuel in view of the current economic climate.
According to the 2009 findings, thrice as many Singapore drivers are now thinking about fuel economy, compared to two years ago, with a dramatic increase in the level of consciousness about fuel efficiency rising from 24% in 2007 to 74% in 2009. In addition, the number of people in Singapore who have ever checked their fuel efficiency has risen from 59% in 2007 to 77% in 2009.

Recognising Singapore motorists’ concerns and demand for greater savings amidst the current economic climate, Shell is responding with a year-long focus to educate and help customers Get The Most Out of Every Drop. The programme will consist of three elements. Firstly, with a focus on fuel economy, Shell aims to help customers save 10% or more fuel* while driving, through the use of Shell fuels (with its Fuel Economy formula) together with Shell FuelSave tips. This will be reinforced with a line-up of Fuel Economy initiatives throughout the year. Secondly, Shell aims to enable drivers looking for power and performance to get more out of every drop of V-Power, which is designed to improve engine performance, giving more power and acceleration. Lastly, Shell aims to pass on the benefits of its alliances and collaborations (e.g. with 7-Eleven and UOB) to customers, helping them get more savings with Shell every day.

Rolls-Royce 200EX Tour to Singapore

200EX, the latest experimental car from Rolls-Royce, visited Singapore today as part of an exclusive series of worldwide previews. 200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.

At a press conference in Singapore, Tom Purves, CEO, Rolls-Royce Motor Cars said, “The worldwide reaction to 200EX so far has been very positive, and we are pleased to give customers from Singapore and the Asia Pacific region the opportunity to view this unique motor car. We set out to create a modern, lithe and dynamic Rolls-Royce that bears all the characteristics of the great cars that have gone before it: - effortless performance, unparalleled refinement, exquisite quality and confident design.”

He continued, “RR4 represents a new car within a new segment, one that combines peerless comfort and build quality, yet broadens the Rolls-Royce brand appeal to a wider audience. More involving and dynamic, RR4 will appeal to those owners around the world who wish to drive it themselves.”
RR4 will be powered by a brand new 6.6 litre turbo charged V12 engine unique to Rolls-Royce. The engine will be combined with an 8-speed automatic ZF gearbox. This new drive-train will significantly improve fuel and CO2 efficiency over the already class leading Phantom series of cars. Engine power will be upwards of 500bhp.

KIA Announces A Whole Lot Of Changes

Cycle & Carriage Kia is proud to open its doors to the newly-renovated Kia showroom, and at the same time launching the facelifted Magentis Innovation as well as dressed up Picanto Style, Rio Style and Cerato Forte Style.

Renovation works for the Kia showroom started since November 2008 and costs close to a million Singapore dollars. Originally shaped in a long rectangle which limits the showroom’s creativity in placement of cars, the new Kia showroom is shorter but wider, in an almost squarish shape. A new glass sliding eand see the whole range of cars at a glance, instead of going through a centralized lift lobby and then turning left.

“We recognize the need to update the look of our showroom as the Kia brand improves over time. Kia has brought in a world-class designer, Peter Schreyer, who has re-invigorated Kia’s design to feature crisp and strong lines. Other than design, Kia cars have also improved tremendously in terms of safety and technology, and over at our distributor end, we want to complete the Kia experience by ensuring our whole-new showroom environment is befitting of the brand”, says Mr Chin Kee Min, Senior Manager for Cycle & Carriage Kia Pte Ltd.

Star Black Membership - Reserved for the Driven

Introducing STAR BLACK - a Premium Repair and Service Centre exclusively for BMW and Mercedes-Benz car owners.
For more information and details on the STAR BLACK membership please call 6479 4555 or log on to www.starblack.com.sg

Click here for more details

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